32Red Review

32Red was launched in 2002 and remains one of the strongest global gaming brands. The site is owned by 32Red PLC, a company traded publicly on the London Stock Exchange. This means that they have to be squeaky-clean when it comes to all of their business dealings, as they report back to shareholders on a quarterly basis.

32Red is licensed by the country of Gibraltar. The small country is part of the United Kingdom, and their gaming regulatory board is notorious for keeping their license holders in line. This ensures that anyone who is playing at a site with their seal of approval is playing at one of the safest sites online.

32Red Casino has been a loyal customer of Microgaming since its inception, and with good reason. You would be hard pressed to find a negative review of the software company; they have been at the head of the class for almost two decades now. The casino software features top-notch graphics and a full suite of games. They have also recently entered into many significant content licensing deals that will bring even more incredible games to life over the coming years.

The Microgaming platform is available for download or as a set of browser-based instant-play games. These games have been modified to fit all mobile screens, as well, making it easy to take the excitement of their games with you no matter where you go. The company also has an Android-powered app if you want to take your mobile gaming to the next level.

After reviewing so many casino-only sites, it is great to come across companies that allow you to use your bankroll to play some of the other gaming disciplines. At 32Red, you will find a full complement of verticals from sports to poker to bingo, all of which use one single wallet. While this review will be focused on the casino side of the business, it is still excellent to know that you have the option to make a quick sports wager should you feel the desire when you are sitting a blackjack table (it can’t just be me, can it?).

Getting paid by a casino can be the worst part of any player’s overall experience, as can be seen by the volume of complaints you find online on this topic. 32Red has bucked the trend in this department; they have streamlined their process to get you the money you want in the shortest period of time I have found of any site. Of course, there is still a pending period of review before a withdrawal is sent, but it is significantly shorter at this site than others. The end result is a lot less frustration for you, as the money will hit your pocket quickly.

I will admit it was tougher to find something negative to say about 32Red Casino than many of the other casinos I have reviewed in the past. What I have settled on is that having different restrictions depending on the gaming vertical is something that can come across as confusing and frustrating for players. The company isn’t exactly forthright with the information on their site (I had to do some digging to find the full lists). I don’t blame 32Red for having these restrictions; it is part of their licensing agreement. However, don’t be surprised to see these restrictions change as gaming laws tighten and relax around the world.

As mentioned, 32Red allows you to play a multitude of casino games through its PC and mobile platforms. The Microgaming suite of games makes for an excellent overall experience, with over 400 games available at this casino.

To service the UK-heavy database, having a robust sports betting platform is a must. The concept of betting on sports is embedded into the culture; look no further than every street corner in cities and towns to see the proof. With no land-based shops in their arsenal, 32Red has to rely on their promotions and marketing to drive players to their sports site. The sportsbook has a whole separate set of promotions, which you can view on their site.

Online poker has seen its fair share of ups and downs over the last decade, especially in the North American market. However, much like the players themselves, the industry has managed to make it through and now finds itself in a bit of a renaissance period. The game is continuing to grow, especially in new markets.

32Red gives you an opportunity to play against loads of these players seamlessly with their poker product. Clicking on the poker link of their website will bring up a separate website, but you can use your casino login information to play at their cash games and tournaments.

The poker room has its own set of promotions, including an excellent 30% rakeback offer. This is great news for those of you who like to grind at the smaller cash tables; the 30% can often be the difference-maker in the profitability of a session. You won’t find as many huge tournaments as you might on some of the leading poker sites, but you also won’t find as many sharks sitting at these tables. The time I spent playing felt much more recreational than when I am sitting down at one of their competitors’ tables.

The marketing department at 32Red is definitely working overtime to bring the best promotions to its players. Their collaboration with British celebrities Ant and Dec gives them a great crossover for their traditional advertising buys, and they have added these two into many of the games that you can play at the site.

32Red offers its slots players a chance to try out the casino with no risk, giving you $10 to use in their slot lobby. This bonus comes with a 50x wagering requirement, but truthfully I always consider these bonuses to be nothing more than a throwaway. What you are using this bonus for is getting used to the lobby, the gameplay, and any in-game marketing you may encounter when you really start playing for real money.

The welcome offer at 32Red is competitive with the other casinos in the industry. Sticking to using their brand in the promotion, you can receive $32 for every $20 deposited on your first deposit, up to a maximum of $160. While that isn’t a huge amount of bonus, it is a bonus that you are likely going to be able to convert, mainly because it isn’t limited to only slots play.

A firm with the background that 32Red has brings a lot of clout when it comes to negotiating with payment processing companies. As a result, they can offer you many options when it comes to making your deposits and withdrawals. We have already discussed how quickly you can get your cash when you want it (it is truly refreshing to be able to type those words), and with so many e-wallet options, you could see your withdrawal processed within a matter of only a few hours.

The Red Ruby Rewards program at 32Red is their comp point program. It works the same as many of the comp programs out there; you earn “rubies” (points) for each real money wager you make, and when you reach 1,000 rubies, they can be cashed in for $10. I like the conversion rate of these points and always encourage players to cash in as soon as they can to get the full effect of the bonus.

The Red Ruby program also has several tiers to it; the more you wager, the faster you can work your way up the levels. Each level comes with benefits, the most obvious of which is the accelerated rate at which you can accumulate the comp points. The program has 4 levels that you can qualify for without personal invitation from the casino: Bronze, Silver, Gold, and Platinum.

I love these kinds of “once in a lifetime” rewards. Not enough casinos understand the perceived value of an experiential reward over a standard cash gift.

You can imagine that a publicly traded company with as much brand recognition as 32Red would spend a lot of time ensuring every customer has an excellent experience with their site. This is an entirely true statement, as the casino has a full 24/7 customer support team providing service in multiple languages and through multiple channels. The site has a fully developed help center, which should cover most of the questions that you could have about the casino and playing the games. Also, you can reach them via email or telephone. If you have a real money account, you also get access to their live chat functionality; personally, I like the fact that this is segregated, so it ensures you will get a quick response over chat.